The Devonport Business Association (DBA) has appointed local resident and seasoned communications professional, Tabitha Coleman, as its new general manager. With over 15 years of experience in PR, marketing, and business development across New Zealand and the UK, Tabitha brings a fresh and strategic approach to supporting Devonport’s diverse business community.

Her appointment comes at a pivotal time for the area, as businesses navigate an evolving retail and tourism landscape. The DBA recently expanded the general manager role, placing a stronger emphasis on marketing, publicity and social media to enhance Devonport’s visibility as a premier destination for residents, visitors and entrepreneurs alike.

Tabitha steps into the role following the tenure of Richard Thorne, who served as BID manager and played a key role in strengthening local business connections. DBA chair Michael Moughan acknowledges Thorne’s contributions and highlights the importance of this new chapter:

“Devonport has a rich history of independent businesses, a creative spirit and a strong sense of community. But like all business districts, it faces challenges – from changing consumer habits to making the most of tourism opportunities. As a board, we are committed to investing in the growth of our local and national profile, and we believe Tabitha has the strategic expertise and hands-on approach to make a real impact.”

For Tabitha, the role is about delivering meaningful results that directly benefit local businesses. “It’s a privilege to step into this position and work alongside the businesses that bring so much energy and character to Devonport,” she says. “The past few years have been tough for many, and it’s important that local businesses feel backed by an organisation that sees, listens and takes action.”

Key priorities for the DBA under her leadership include marketing Devonport as a destination, advocating for business needs, fostering collaboration among members and strengthening relationships with national and international partners to drive foot traffic.

“The best way to start is by listening,” Tabitha adds. “I want to hear directly from business owners – what’s working, what’s not, and where we can make the biggest impact. Whether it’s smarter marketing, stronger business connections or fresh approaches to attracting visitors, my focus is on practical solutions that help businesses thrive.”

The DBA continues to champion Devonport as a vibrant place to live, visit and do business – ensuring that local enterprises remain supported and well positioned for future success.